How we helped Brando increase their sales revenue by 912%

Brando Leather is a South African brand that sells leather bags, wallets & more. Just like Mountain Falls, Honey Whale approached Brando with a single proposition, to increase sales by 250% - they were not disappointed.

Services

PPC Advertising, Shopify Store Management & Optimization, Social Media Management, Brand Direction, Consultation

Platforms

Google, Shopify

Result 1

912%

Increased Revenue

Result 2

1731%

PPC (ROI)

Project Overview

Brando Leather is a South African brand that sells leather bags, wallets & more. Just like Mountain Falls, Honey Whale approached Brando with a single proposition, to increase sales by 250% - they were not disappointed.

Brando had originally started selling their products online in 2015/2016, they weren’t seeing much success on their online channel and were desperate for improvements. The first thing Honey Whale needed to do was scrap Brando’s current approach to the digital space and rebuild their foundation from the ground up.

This process included redesigning their online store catering for Conversion Rate Optimization, conducting a full research & analysis for their organic presence and constructing powerful advertising campaigns that can bring in high ROI.

Execution

Honey Whale was set to build powerful advertising campaigns after optimising Brando’s online store for conversions & SEO.

We had to implement the following to ensure this project was a success:

Redesign online store for Conversion Rate Optimization
Full site audit
Fix SEO issues
Build SEO foundation
Competitor Research
High Volume Keyword Research
Reshoot all product & lifestyle imagery
Rebuild Brand DNA
Implement Data Tracking
Build email marketing campaigns
Execute paid advertising campaigns

Results

After executing the above action points, we were beginning to see increases in sales & traffic within the first 2 weeks after implementation.

Sales revenue increases up to 912% 7 months after launch.

Return on Investment up to 1731%.

Honey Whale is currently involved with Brando Leather on a consultation basis only. We are still regularly communicating to the Brando Leather team offering recommendations & insights wherever & whenever we can.

brando.co.za

Testimonials

Don't take our word for it, take theirs!

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John Carter

VP of Marketing at Webflow

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Jason Larson

Marketing Lead at Google

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