Understanding Differnt Types Of SEO Better

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SEO (Search Engine Optimised) is a word that gets thrown around loosely as something your business needs in order to succeed in the digital space. However, do you know exactly why it's so important? Today we’ll be going through why SEO is important to your business.

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Keywords

At the beginning of SEO Keywords were the SEO technique that mattered. The way we use keywords has evolved with the times, in 2022 we need to choose our keywords more carefully. But what are keywords, exactly? Keywords are words and phrases that people use to find online content, and that brands can then use to connect with people who are looking for their products and services. You can find some tips on keyword research here.

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Content

Content is the way to go in today's SEO space. The most effective way to grow your business’s online presence is by pushing out useful or entertaining content. Example. If you own a car dealership by publishing blogs on the latest BMW models or top ways to look after your car's suspension, tips to keep your car looking new and more. When someone ends up searching for that problem your blog will come up thus letting you build a relationship with that person, and the next time they need anything to do with a car they'll think of your dealership.

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Local SEO

A new trend in the SEO space is local SEO because these days 60% of all searches are performed on mobile devices, and almost 50% of those have local intent. Local SEO basically works in a way that makes sure when people in your area your business will come up first because it is more relevant as it is “local”. Lots of companies are honing in on this to increase their engagement rates. You can do local SEO by claiming directory listings, creating location-specific pages for your site, local directories (Google maps).

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SEM (Search engine optimisation)

SEM refers to id marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, display ads, and more. SEM isn't a major component of an intricate SEO strategy; it still has a place to help you reach those highly targeted audiences.

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SEO is an extremely important part of your business and if you utilise it properly with a SEO strategy you will set your business up to succeed.

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