Any business that wants to rank online needs SEO. But starting your SEO journey and finding the right help can be tough if you don't know what to look for. This blog discusses the factors that separate the best SEO company in South Africa from the rest. 

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Experience and portfolio

Many SEO marketing companies are very young and are still trying to find their footing. They don’t have the experience to make your website more visible, bring in more traffic, and create more opportunities for your business to convert online prospects into paying customers. 

It’s important to look for an SEO company with many years of experience and a strong portfolio. A strong portfolio indicates that the company is confident in its abilities and has nothing to hide. You should also ensure that the projects they have worked on are similar to yours in size and scope. For instance, if you have a Shopify store, you’ll want to look for an SEO company that has experience with Shopify and eCommerce.

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Services offered

The best SEO companies will offer a wide range of services that can be customised to meet your needs. These services should include SEO optimisation, e-Commerce, Shopify optimisation, specialised content creation, strategy and consulting, data tracking, analytics, and audits. If a company is only offering one or two of these services, they are probably not as well-rounded as you would need.

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Transparency and communication

Another important factor to consider when choosing an SEO company is transparency. A good SEO company will be transparent about its process, pricing, and deliverables. They should also be able to explain their approach in layman’s terms so that you can understand what they are doing and why. Furthermore, the company should be easy to communicate with and responsive to your questions and concerns.

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These are some things to look for when choosing the best SEO company in South Africa. If you keep these factors in mind, you’ll be sure to find a company that can help you take your business to the next level.