Search engine optimisation is a must for every business with a website. It’s what keeps you competitive and capable of attracting more prospects while building your brand. However, it is not as easy as it sounds, so you should hire an SEO agency in Johannesburg to do it for you.

Many SEO companies claim they can help your business be on the first page of the search results for relevant keywords. However, you might be surprised that only a handful can deliver while ensuring your business remains on top. You may even discover some reputable agencies that did well for other businesses, only to be disappointed because of the quality of their customer service for you. With these in mind, here are some points to consider to help you partner with the right SEO agency.

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Start with yourself

Determine marketing, sales, and organisational goals. An efficient SEO agency in Johannesburg will want to know what they are, including your measure of success and whether your objectives are tied to conversions or ROI. If you’re unsure, refer to your performance baselines or industry benchmarks.

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Decide how much you’d like to spend

Know your budget parameters based on your projected ROI and goals and any existing partners or internal resources you have. That way, you can narrow the options.

However, it’s also okay not to know your budget parameters. In most cases, it’s better to tie it to a sound ROI ratio instead of a fixed number. This way, you can view search engine optimisation as an investment instead of an expense line item.

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Research

Know a prospective SEO agency in Johannesburg, focusing on its experience, size, reputation, expertise, and service quality. Check its current and previous clients, case studies, references, and credentials. You can also read testimonials or reviews, but remember to take them with a grain of salt.

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Communicate

Get a quote and arrange a consultation with a prospect. Your first meeting can help you measure if you can get along with the SEO agency in Johannesburg. It is also a chance to determine how friendly and interested its team is in helping your brand reach your target audience.