A social media strategy is an insightful summary of everything you plan to do on your social media for a given time frame , e.g. 1 month, 6 months or 1 year. Having a well thought out social media strategy is very beneficial to the success of your businesses social media presence.

By improving your social media you will grow your social awareness and reach more potential customers, your social proof will improve and your company will become more credible. All of these benefits better your position in your market.

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How To Create The Perfect Plan

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Before you come up with a social media plan, You should run an analysis of all your accounts as well as competitors, this will allow you to get a grasp on what works and what doesn’t. What we recommend you do is, prepare a SWOT and PESTEL analysis of your business. Research your market and see what the current trends are, try to make your product unique but within the realm of what is trending.

Once you've established where your starting point is, now you're able to hone in and specify your target audience. You should be creating or curating content that your audience engages with. You can discover what your audience likes by: Checking out who your content is currently reaching and whether it matches your desired target audience.

Scouting the opponent is important because by being up to date with their every move will help your business stay ahead. It will also allow you to gauge the strength of your competitors. You can also use the opportunity to learn from those that are more established than you, making less mistakes ensures that your account can grow fast in the long-run.

Now that you have all the pieces it's time to set the objective. It is important to always try to be as detailed about your goals as possible, this allows for a greater focus.

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Vague goal: Grow social media presence by December

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Detailed goal: I want to improve the engagement rate across all my social media by 5% by December

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Set good KPI Goals that you'd like to achieve as it is an easy way for gauging performance of your accounts. It is good to be ambitious however you need to also be realistic with your goals, you need to set goals that are achievable.

Lastly all you need to do is to put all these steps to work, by designating tasks. A successful social media strategy needs a motivated team behind it to complete all the tasks. It is a good idea to use a task manager like Monday to ensure a seamless workflow and collaboration within the team.

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