SEO determines your website's likelihood of appearing when users search for keywords relating to your business. No matter what business model you are running, having a SEO strategy is extremely important to the success of your business. In today's blog we'll be looking at easy ways to improve your site's SEO.

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1.On Page SEO

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The content on your pages need to be optimised for search engines, this is called on page SEO. To ensure your site has good on page SEO go through this checklist

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• At least one image
• Make use of Links to other websites or own content
• Have one primary keyword for the page and three to four similar keywords
• Ensure your title tag, meta description, and H1 include your primary keyword
• Make sure your URL has your primary keyword in it

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2. Effective keywords

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Keywords are an extremely important factor to consider when doing SEO. Every page should be focused around a single keyword, ideally one that users are likely to search to end up on your page eg. If you own a bakery, keywords such as cake, pastries and bread might be good options to use.

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3. Security

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No matter how good your content is, if your website is not deemed as secure, search engines will not give it a good ranking. To ensure the safety of the users of your website, use HTTPS encryption. This gives your site an SSL certification, that creates a secure connection between your platform and your end-users and protects information that the users might provide to the site, such as passwords.

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4. Load speed

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The No1 reason for people clicking off websites is due to poor load speed. Thus google only allows websites with an average load speed of under 3 seconds to rank at the top. For e-commerce websites 2 seconds is regarded as the threshold. You can do many things to minimise your load speed such as minimising HTTP requests and using asynchronous loading for JavaScript and CSS files.

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5. Mobile friendliness

‍Everyone uses a smartphone to surf the web these days, it is rare to find someone still using their computer every time to search for things on the internet. Thus it is important that your website is also mobile friendly. Google has noticed this trend and requires websites that want to rank highly to be “mobile-friendly”. Easy way to make your site more